The Use of Sentence Types in Positive Beauty Campaign YouTube Advertisements

Beauty products use social media to advertise their get people know them. To attract the audience, advertisers need reflect sentence types as well titles marketing approach. Understanding essential for company reach targeted market. This research studied of positive beauty campaign YouTube advertisements. The data collecting technique is through document review by using converted spoken utterances from advertisement videos. encrypted videos are Pantene Pro-V It’s time we see grey hair differently #PowerOfGrey, NEW Rare Selena Gomez, Unilever Positive Beauty, and Dove on your own term #MyBeautyMySay. results showed that declarative sentences most widely used in Through sentences, persuade audience have a look at message campaign. Also, purpose spread embrace awareness beauty, therefore role type significant support advertisement.